PRIVACY STATEMENT

SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu collects client information to make your internet surfing experience the very best on the Internet. We respect your privacy, and we assure you that we will maintain and use this information responsibly.

GENERAL BROWSING:
SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu gathers navigational information about where you go on our Web site and information about the technical efficiencies of our web site and services (i.e. time to connect to our web site, time to download pages). This information allows us to see which areas of SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu are most visited and helps us better understand our customers' experience at SheerBlu.com / SecretBra.com / LivingMud.com. This helps us improve the quality of visitors' online shopping experiences by recognizing and delivering more of the features, services and products our visitors prefer. Additional non-personally identifiable information (i.e. domain type, browser version, service provider and IP address) may be collected which will provide information regarding your use of our Web site (such as the time of your last visit to a page on our site).

COLLECTION AND DISCLOSURE OF PERSONAL INFORMATION:
Any information you provide to us at this site when you establish or update an account, enter a contest, shop online or request information (i.e. name, address, e-mail address, telephone number, credit card information and all other information), is maintained on our Web server and internal systems.

This information is protected through our use of technologies and policies such as limited access data-centers, firewall technology, secure certificate authentication and limitations of administrative access to systems. This information is used to enable SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu to deliver services and information about our products to you, including adding you to our mailing list. Your inquiries and orders placed through SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu will be accepted and fully processed in and shipped from the SheerBlu offices and partner factories all over the world and all information you provide will be maintained in our Web servers and internal systems and will be protected as noted above.

You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site, the site, or the public.

Your e-mail address collected on this Web site by SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu has not provided it to third parties other than those third parties who help us provide services, such as fulfilling orders, processing payments, monitoring site activity, conducting surveys, administering and locating e-mails, and administering drawings or contests. SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu will continue this policy of not sharing e-mail addresses.

If you purchase merchandise through SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu or if you are added to our mailing list, your name and mailing address may be added to the SheerBlu's print mailing list and database. Please be aware that we make our print customer mailing and shipping lists, sometimes categorized by purchasing information, available to companies whose products you may find of interest. If you would like your name and mailing address removed from this list, please send us an email to inform us to do so.

SEARCH ENGINES:
If you are visiting SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu through a search engine, information about your visit through the pages within SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu and your surfing & purchasing experience on our site will be accessed by the specific search engine. We suggest that you review the specific search engin's privacy policy. You may avoid these disclosures to search engines by entering www.SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu directly into the address field of your browser.

MEMBERSHIP:
We may participate with certain reputable companies who offer you the ability to establish a membership that would enable you to participate in digital wallets, payment services or rewards programs. In this regard, if you elect to establish membership in a program sponsored by one of these companies, we would disclose only the information to them required to make their programs work and support your membership with them (typically, name of the user and amount of purchases made on SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu). SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu is not responsible for the privacy practices of the companies sponsoring these membership programs and we suggest you review the privacy policy of each company with whom you may be considering a membership.

USE OF COOKIES:
SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies also allow SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu to make our site more responsive to your needs, by delivering a better and more personalized experience to you. The cookies are typically stored on your computer's hard drive and are used by SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu to help track your clicks as you go through the pages within our Web sites. In addition, SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu uses cookies to help keep track of items you put into your shopping bag and to tell us whether you have previously visited SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu and may use cookies to determine the status of your orders. This allows registered users to avoid reentering information upon every new visit to our site. If you register or purchase product through SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu, navigational information from previous browsing visits may be associated with the personal information you provide. We carefully select third party advertising companies and allow them to collect non-personally identifiable information by placing cookies when you visit SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu. These selected companies may use information (not including your name, address, credit card information, e-mail address, or telephone number) about your visits to our site and other Web sites to provide advertisements about Victoria's Secrets' products and services of interest to you.

UPDATING PERSONAL INFORMATION:
We prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information including billing and shipping information by logging into Your Account.

LINKS:
For your convenience, our Web site may contain links to other sites. Victoria's Secret is not responsible for the privacy practices or the content of such Web sites.

E-MAIL:
SheerBlu's E-Mail allows you to receive exclusive information about special offers, media events, new products and much more. If you're not already registered, simply complete our sign up form to receive these special messages. If at any time you would like to stop future delivery of SheerBlu's E-Mail, please follow the removal instructions located at the bottom of each message or complete the removal from e-mail form. Asking to be removed from SheerBlu's E-Mail will not prevent you from receiving e-mail confirmations for any online order you place at SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu.

APPLICABILITY OF PRIVACY STATEMENT:
This privacy policy statement applies only to the information collected online at SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu.

QUESTIONS/CHANGES IN POLICY: If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us. If elements of our Privacy Policy change, we will post the policy changes in our Privacy Policy on this Web site. If you are concerned about how your personal information is used, please visit our site often for this and other important announcements about SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu.

SECURITY STATEMENT:
SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu believes in providing a safe and secure shopping experience for all of our clients. We provide stringent and effective security measures on our Web site. It is our policy to never send your credit card number via e-mail. In fact, this is a practice we recommend you adopt in all of your Internet activities. We designed SheerBlu.com / SecretBra.com / LivingMud.com and all websites of SheerBlu to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 3.0 versions or higher of Netscape Navigator and versions 3.02 or higher of Internet Explorer. This means you'll be unable to inadvertently place an order through an unsecured connection.

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